The public servants in development sector sometimes use the development professionals as a tool to settle scores with their subordinates or collaborating offices. The lottery department of a state government issued a advertisement in a national news paper seeking communication agencies for media management & communication development for promoting savings among the service class & other members of community. IIDM submitted its proposal in collaboration with ASIA’s No. 1 Advertisement agency. Months had passed but no response. IIDM approached to the Department & came to know that the advertisement was released to create fear in the media department of the state government who were handling this task (lest the job should be given to external agency). The Media Department of the Government started functioning well. But at what cost?
The communication agencies who submitted their proposals would have spent in thousands/ lakhs in preparing the approach papers. There were a huge number of applicants. This is what is India’s development sector using development professionals.
Seeking comments.
DR S K Trivedi
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