Development Communication depends on the concern of the audience

When we communicate with any group or community we should identify whom the message concerns. Sort the audience based on the concern. Then communicate with the concerned audience. If you are sure the message which you are communicating is of concern to all audience, then your efforts should be first to awaken the concern among the audience. Once the audience realises his/ her concern then only he allows the contents to enter into the brain for further processing. For any communication to result into action first condition is accept it in the brain for processing.
To establish concern one must learn that concern is inversely proportional to the duration it takes in showing reasults & it is directly proportianal to the closeness to relationship with the affected party.
Therefore analyse the audience into these aspects before communicating for success.